In 2001, Summit Ventures, Win Smith teamed up with three others to purchase Sugarbush from the American Skiing Corporation. Today Win’s family remains the majority owner Win serves as its President. The resort includes two mountain areas, a fully appointed Health and Recreation Club, multiple lodging options, Sugarbush Resort Golf Club, an array of dining venues and more. Year-round, the resort staffs approximately 155 employees, and in the height of the winter season employees number close to 1,000.
Both Win as well as fellow investor, Adam Greshin, are very involved in the Community. Win has served as chair of the Lake Champlain Regional Chamber of Commerce and chair of the Vermont Business Roundtable. He also serves on the boards of the Vermont Ski Areas Association and National Ski Areas Association where he is Vice Chair. Along with board memberships including the Warren School Board and, formerly, the Mad River Valley Health Center Board, Adam is the former State Representative for Washington County, which includes Duxbury, Fayston, Moretown, Waitsfield and Warren. In the summer of 2017 Adam was appointed Vermont’s Finance Commissioner by Governor Scott.
Since 2001 Sugarbush has invested $65 million in mountain improvements including 7 new lifts and significant upgrades to its snowmaking system that includes replacing old technology with new low energy snowmaking equipment.
Beginning in 2005, Sugarbush embarked on an ambitious revitalization of the Lincoln Peak Base area. Clay Brook Hotel and Residences and the Gate House Lodge were completed in December of 2006. Two skier services buildings, the Farmhouse and Schoolhouse, were completed in December of 2010. The next phase Included new slopeside residences. Rice Brook Residences, 15 whole ownership townhomes and condominiums were completed in 2013 to help tie together historic Sugarbush Village and the new Lincoln Peak Village. Gadd Brook Residences, another mix of private, slopeside two-,three-, and four-bedroom privately-owned condominiums was completed in 2016 and available for occupancy.
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In a ski resort economy increasingly defined by corporate conglomerates, Sugarbush and neighboring Mad River Glen stand out.