Partners
Organizational & Educational Partnerships with Sugarbush
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Coca-Cola
The Official Soft Drink of Sugarbush Resort. The Coca-Cola Company enjoys being the Official Soft Drink Sponsor to Sugarbush and is honored to have the opportunity. Coca-Cola offers a complete beverage experience while you are hard at work out on the slopes. Have fun skiing, boarding and drinking one of the many Coca-Cola products that Sugarbush Resort has to offer.
The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally.
Smith Optics
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.
Smartwool
Smartwool was born to help you feel good, so your best days outside last longer. For over 30 years, Smartwool has crafted Merino apparel designed to help keep sweat, stink, and body temperature in check on every adventure.
Spot Insurance
Founded in 2019 by avid skiers, cyclists and outdoor enthusiasts, Spot builds embedded insurance products that financially protect anyone looking to live their fullest lives. As the official insurance partner of Sugarbush Resort, Spot offers season-long Injury Insurance and Trip Protection for skiers and riders.
Athletic Brewing
Athletic Brewing Co is reimagining beer for the modern, healthy, active adult. Their great tasting brews let you enjoy the refreshing taste of craft beer, without the alcohol. Athletic Brewing Co is a proud partner of Sugarbush Resort.
GoPro
GoPro is proud to be the Official Camera of Sugarbush Resort. GoPro, the world's most versatile camera and producer of some of today's most engaging content, enables people to capture footage during their favorite activities. GoPro products are sold in more than 30,000 stores in over 100 countries worldwide.
Shift4
Shift4 is proud to be the Official Payment Provider of Alterra Mountain Company and Ikon Pass, powering payments across all Alterra resorts both in-person and online to provide a seamless transaction experience for guests. Shift4 is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry.
Chase Sapphire Reserve
Chase Sapphire Reserve is proud to be the official credit card of Sugarbush Resort. In addition to their time on the slopes, Sapphire Reserve cardmembers can unlock exclusive access to travel, dining and entertainment experiences, as well as other benefits to help them make the most of their adventures.
Darn Tough
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt, and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. With a forever focus on giving back, Darn Tough has donated over 1,000,000 meals to the Vermont Foodbank.
Red Bull
In 1987 Red Bull not only launched a completely new product, it created a whole new product category – the Energy Drink. Today, Red Bull is available in more than 167 countries, and around 44 billion cans of Red Bull have been consumed. Red Bull has been giving wings to people and ideas for more than 27 years and is proud of its long-standing partnership with Mammoth Mountain.
FritoLay
In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford. 29 snack brands, 55,000 dedicated Frito-Lay employees and enough potatoes per year to reach to the moon and back. (If they were stacked end to end.) FritoLay goes the extra mile to bring you your favorite snacks. As part of PepsiCo, their mission is to create more smiles with every sip and every bite.
Kraft Heinz
Heinz is proud to be a partner of Alterra Mountain Company, bringing flavor elevation to new heights. With a legacy of over 150 years, Heinz is dedicated to enhancing moments of connection with its iconic sauces and condiments. Whether you're refueling at the lodge or grabbing a quick bite après-ski, Heinz brings the perfect flavors to complement every adventure. Committed to quality, innovation, and elevating all dining experiences, Heinz is thrilled to be a part of your mountain journey.
paramount+
Stream over 40,000 episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, Smithsonian Channel, Paramount Pictures, and SHOWTIME®, plus exclusive originals, live sports, and news. There’s something for the whole family to enjoy.
Turtlebox
Turtlebox Audio builds the toughest portable speakers engineered for the outdoors. Fully waterproof, crush-proof, and rugged enough to thrive in harsh conditions, Turtlebox delivers premium sound that cuts through open air, wind, and crowds. With long-lasting battery life, Party Mode for linking unlimited speakers, and audio that keeps the vibes high, Turtlebox is bringing the energy to Sugarbush this winter.
AriensCo
AriensCo is a fourth-generation, family-owned manufacturer of outdoor power equipment based in Brillion, Wisconsin, producing brands such as Ariens® and Gravely®. Whether clearing snow in challenging winters or maintaining pristine landscapes, AriensCo’s dedication to quality ensures that every product is ready to meet the challenges of the outdoors, season after season..png?w=480&rev=755aa62968504d7cb060a25f024649a7&hash=D65C6646465F63B6B7AEBCB006C21DAD)
Kiehl's
Kiehl’s is honored to be the Official Skincare Partner of“X Destination" and Ikon Pass. For 175 years, Kiehl’s has provided high-performance skincare products to adventure seekers and skincare enthusiasts alike. Our science-backed formulas are designed to protect your skin, wherever your journey takes you – even in the most extreme conditions. We are proud to continue providing efficacious skincare at every altitude, redefining how skincare meets the modern lifestyle.
Chobani
Chobani is proud to be the Official Yogurt Partner of Alterra Mountain Company. Best known for making America's #1 Greek Yogurt, Chobani offers a full lineup of yogurts, oatmilk, and farm-fresh dairy creamers, crafted with only natural ingredients and no artificial flavors or sweeteners. From breakfast before first chair to winding down après-ski, there’s a delicious, nutritious, and natural product for every part of your mountain day. Find your favorites at all Alterra resorts. -
Green Mountain Valley School
GMVS is a college preparatory high school in Waitsfield, Vermont. The school partners closely with Sugarbush for its alpine race training, with a dedicated race facility located at Mt. Ellen and dedicated race terrain on Inverness and Brambles.
The University of Vermont
The University of Vermont and State Agricultural College, is a public research university in Burlington, Vermont. It was founded in 1791 and is the state's land-grant university.
Champlain College
Champlain College is a private college in Burlington, Vermont. Founded in 1878, Champlain offers on-campus undergraduate and online undergraduate courses through Champlain College Online, along with online certificate and degree programs and master's degree programs, in more than 80 subject areas.
Saint Michael’sSaint Michael's College is a private, Roman Catholic, liberal arts college in Colchester, Vermont. Saint Michael's was founded in 1904 by the Society of Saint Edmund. Saint Michael's College grants Bachelor of Arts and Bachelor of Science degrees in over 30 majors to their 1,600 undergraduate students.
Dartmouth CollegeDartmouth College is a private Ivy League research university in Hanover, New Hampshire, United States. Established in 1769 by Eleazar Wheelock, it is the ninth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.
Middlebury CollegeMiddlebury College is a private liberal arts college in Middlebury, Vermont. It was founded in 1800 by Congregationalists, making it the first operating college or university in Vermont. The college currently enrolls 2,526 undergraduates from all 50 states and 74 countries and offers 44 majors in the arts, humanities, literature, foreign languages, social sciences, and natural sciences.
Norwich UniversityThe Military College of Vermont is a private university in Northfield, Vermont. It is the oldest private military college in the United States. The university was founded in 1819 at Norwich, Vermont, as the American Literary, Scientific and Military Academy.
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