Resort Partners


The Official Soft Drink of Sugarbush Resort. The Coca-Cola Company enjoys being the Official Soft Drink Sponsor to Sugarbush and is honored to have the opportunity. Coca-Cola offers a complete beverage experience while you are hard at work out on the slopes. Have fun skiing, boarding and drinking one of the many Coca-Cola products that Sugarbush Resort has to offer.

The North Face

The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally. For more information, please visit

Monster Energy

Monster Energy is proud to be the official energy drink of Sugarbush Resort. Fueling our athletes, musicians, and fans, Monster Energy produces a variety of energy drinks, brewed coffee, hydrating sports drinks, juices and teas. Grab a cold one and “Unleash the Beast!”