We're all about having fun here at Sugarbush and safety is a big part of that. For that reason we have several policies for your visit to our resort. Our goal is to provide you with the best guest experience we can, while continuing to focus on staying safe.
Safety Is Everyone's Responsibility.

Skiing and Riding is a fun sport, but it can be dangerous, and sometimes fatal, if certain rules are not followed. The National Ski Areas Association issued a Skier/Rider Responsibility Code that all ski areas abide by, including Sugarbush. The seven points of the code are as follows:

  1. Always stay in control, and be able to stop or avoid other people or objects.
  2. People ahead of you have the right of way. It is your responsibility to avoid them.
  3. You must not stop where you obstruct a trail, or are not visible from above.
  4. Whenever starting downhill or merging into a trail, look uphill and yield to others.
  5. Always use devices to help prevent runaway equipment.
  6. Observe all posted signs and warnings. Keep off closed trails and out of closed areas.
  7. Prior to using any lift, you must have the knowledge and ability to load, ride and unload safely.

We ask all our guests and employees to abide by the Responsibility Code. Additionally, there are consequences for failure to abide by our policies regarding skiing/riding on closed terrain and reckless skiing/riding.

Skiing/Riding on Closed Terrain
At Sugarbush, we rely on our Ski Patrol to conduct trail checks to assess when each trail has sufficient coverage to open to the public. A dusting of snow can make a trail look ready for skiing, when in actuality, there may be a water bar or other obstacle underneath. Other times, trails have sufficient snow coverage for a handful of skiers, but if the trail is opened to the public, that snow will be skied off and will delay the opening of the trail. Other times, our mountain operations team is running dangerous machinery on a trail, and a skier/rider collision with that machinery could result in extreme harm.

Our ski patrol works very aggressively to open trails as soon as they are deemed safe. Until Ski Patrol has cleared a trail and dropped the ropes, the trail is closed. We require everyone to follow the rules we put in place for safe skiing and riding.

A first offense for skiing/riding on closed terrain will result in the loss of a season pass for a week, or the revocation of a day ticket. A second offense will result in the loss of a season pass for the season, or the revocation of another day ticket.

Reckless Skiing/Riding
Reckless Skiing/Riding will not be tolerated at Sugarbush. Reckless Skiing/Riding can refer to any skier or rider who is skiing/riding at excessive speed, failing to pay attention to skiers/riders around him/her, failing to slow down at intersections, performing dangerous jumps, or endangering other skier/riders. It can sometimes be difficult to define reckless skiing/riding, but we know it when we see it.

A first offense for reckless skiing/riding will result in the loss of a season pass for a week, or the revocation of a day ticket. A second offense will result in the loss of a season pass for the season, or the revocation of a day ticket.

We take your safety very seriously. Please respect the rules we have put in place to protect you.

Backpack Guidelines
During summer and fall operations, small kids and infants are allowed in front-loading carriers (Bjorn, Ergo baby), but should not remain in larger backpack style carriers. Infants in a backpack style carrier can be taken out, held by guest, while another guest carries the backpack during chair ride. Larger backpacks/paragliders may be carried on the lift, but not worn. Maximum occupancy of the chair is two riders with two backpacks.

During Winter operations, small children and infants are not allowed in either front-loading carriers or backpack style carriers. Larger backpacks/paragliders are also not allowed during winter operations. Small backpacks, such as a camelback, may be worn while riding the lift.

It is RECOMMENDED that riders move the small backpack to the front of their torso to allow their back to touch the back of chair, and ensure all straps are tucked in and not dangling loose. It is the guest's responsibility to check for loose equipment before exiting the chairlift.

While staying and/or visiting with us, we ask that you kindly observe the following rules for the comfort of all our guests:

  • In accordance with our local dog ordinances, dogs must be kept on leash and under your control at all times.
  • Please pick up after your dog. You may use scoop bags provided in our base areas and deposit them in appropriate trash receptacles.
  • Unfortunately, your furry friends cannot go everywhere with you when visiting with us. Dogs are not permitted in the following locations:
    • On lifts
    • On ski trails during operating hours
    • In our retail & food establishments
    • Only well behaved dogs under strict owner control are permitted on food patios
    • On our Golf Course
    • In the School House and Day School
    • At the SHARC
    • Please consult our Front Desk Attendants to inquire whether a facility is dog friendly prior to entering.
  • If you are a Clay Brook guest, you may leave your dog crated in specially designated dog-friendly rooms, provided he/she does not bark.
  • In summer, leashed dogs are welcome on our designated hiking trails and disc golf course.
  • Please do not tie your dog up and leave it unattended anywhere on our property. This includes trees, fences, car bumpers, ski or bike racks, chairs and tables, etc. Unattended dogs will be reported to our local dog warden.
  • Due to frequent weather changes associated with our mountain environment, we highly recommend you not leave your dog in an unattended vehicle.
  • If your dog behaves aggressively, causing property damage and/or bodily injury to a person or other pet, you will need to remove him/her immediately from our property. Your aggressive dog will not be welcome back for future visits and you will be responsible for any incurred damages.

By adhering to the above, you help insure all of us, especially your pets, have a great time visiting Sugarbush Resort!

The Sugarbush Ski Resort and the United States Forest Service (“USFS”) encourage use of public lands. Please be aware that Sugarbush is located on both private and public land. Sugarbush Ski Resort operates under a permit issued by the USFS to Sugarbush Mountain Resort Inc.. While enjoying these private and permitted lands, you must abide by Sugarbush Ski Resort’s rules and USFS restrictions and recommendations, including those summarized below and outlined in our winter operating plan. Any violations of these rules may result in suspension of lift privileges or prosecution for a criminal offense.

The following summary of restrictions and recommendations for Trail Use and Uphill Access to Sugarbush Ski Resort is provided for your information and education; and in an effort to enhance the use of public lands by you and others. Other restrictions may exist from time to time. Thank you for your cooperation.

  • Rules of Use – Special Restrictions
  • Winter Uphill Travel Policy
  • Trail Use
  • Off Trail Policy:(as published in Trail Map)
  • Snowmobiles
  • Sledding Policy
  • § 1037. Acceptance of inherent risks
  • § 1038. Skiing off designated ski trails; collision; duty to report; recovery for rescue expenses

Rules of Use – Special Restrictions

Only those rules of use that address legitimate health and safety concerns, or that unduly interfere with the holder’s operation of its business, will be approved by the Forest Service. Every rule of use will be submitted to the Forest Service and approved in writing by an authorized officer before it may be enforced at the site.

  • The lifts and trails are designed for use by the skiing guest using alpine skis, Nordic skis, snowboards or mono-skis, affixed to their feet by a range of binding systems.
  • Ski trails are intended for use only by downhill skiers (including snowboarders and users of other approved devices), with lift tickets or passes, during operating hours.
  • The use of certain disabled skier skiing devices are permitted on all lifts and trails.
  • Each ski or board shall have in operation a strap or other device capable of stopping the ski, should it become detached from the skier.
  • Bulky and carried items such as large backpacks, snowplay items, hang gliders, para gliders, etc. will not be allowed on the lifts.
  • Sledding is prohibited unless authorized in designated areas and times.
  • Dogs must be leashed while within the ski area boundary, and are not allowed on ski trails during the winter operating season.
  • Public use of snowmobiles are prohibited on Sugarbush Ski Resort trails at all times.
  • Use of ski trails at the Resort during operating hours require a ticket or pass.
  • Skiing on closed trails or terrain features is prohibited.
  • Open trails are listed at Sugarbush.com and at Guest Services.

Hiking/Skinning Policy

Sugarbush allows hiking and skinning on designated routes at designated times outside of operating hours. Check out our Uphill Travel information tab for routes, timing, and open/closed status.

Trail Use

  • Ski trails are intended for use only by downhill skiers (including snowboarders and users of other approved devices), with lift tickets or passes, during operating hours.
  • Skiing on closed trails or terrain features is prohibited.
  • Open or Closed status is identified by rope and/or signage and daily trail reports.
  • All trails are considered closed outside of normal operating hours or operating season.
  • The skiing of wooded areas outside of designated trails is subject to Sugarbush Resort’s Off Trail Policy.

Skier/Rider Responsibility Code

Skiing and Riding is a fun sport, but it can be dangerous, and sometimes fatal, if certain rules are not followed. The National Ski Areas Association issued a Skier/Rider Responsibility Code that all ski areas abide by, including Sugarbush. The seven points of the code are as follows:

  1. Always stay in control, and be able to stop or avoid other people or objects.
  2. People ahead of you have the right of way. It is your responsibility to avoid them.
  3. You must not stop where you obstruct a trail, or are not visible from above.
  4. Whenever starting downhill or merging into a trail, look uphill and yield to others.
  5. Always use devices to help prevent runaway equipment.
  6. Observe all posted signs and warnings. Keep off closed trails and out of closed areas.
  7. Prior to using any lift, you must have the knowledge and ability to load, ride and unload safely.

We ask all our guests and employees to abide by the Responsibility Code. Additionally, there are consequences for failure to abide by our policies regarding skiing/riding on closed terrain and reckless skiing/riding.

Skiing/Riding on Closed Terrain

At Sugarbush, we rely on our Ski Patrol to conduct trail checks to assess when each trail has sufficient coverage to open to the public. A dusting of snow can make a trail look ready for skiing, when in actuality, there may be a water bar or other obstacle underneath. Other times, trails have sufficient snow coverage for a handful of skiers, but if the trail is opened to the public, that snow will be skied off and will delay the opening of the trail.Other times, our mountain operations team is runningdangerous machinery on a trail, and askier/rider collision with that machinery couldresult in extreme harm.

Our ski patrol works very aggressively to open trails as soon as they are deemed safe. Until Ski Patrol has cleared a trail and dropped the ropes, the trail is closed. We require everyone to follow the rules we put in place for safe skiing and riding.

A first offense for skiing/riding on closed terrain will result in the loss of a season pass for a week, or the revocation of a day ticket. A second offense will result in the loss of a season pass for the season, or the revocation of another day ticket.

Reckless Skiing/Riding

Reckless Skiing/Riding will not be tolerated at Sugarbush. Reckless Skiing/Riding can refer to any skier or rider who is skiing/riding at excessive speed, failing to pay attention to skiers/riders around him/her, failing to slow down at intersections, performing dangerous jumps, or endangering other skier/riders. It can sometimes be difficult to define reckless skiing/riding, but we know it when we see it.

A first offense for reckless skiing/riding will result in the loss of a season pass for a week, or the revocation of a day ticket. A second offense will result in the loss of a season pass for the season, or the revocation of a day ticket.

We take your safety very seriously. Please respect the rules we have put in place to protect you.

Off Trail Policy: (as published in Trail Map)

  • Wooded areas between open trails are not patrolled and have no skier/snowboarder services.
  • If you ski/snowboard in wooded areas, you are solely responsible for yourself.
  • Enter and exit only from marked open trails.
  • You should be an expert skier/snowboarder.
  • Do not ski/ride alone. Unmarked obstacles exist throughout.

“Caution: If you ski/ride in areas other than open and designated trails, you are voluntarily accepting additional responsibility for injury or death. When you enter areas between or outside designated trails, you have entered the unknown. These areas are not maintained or patrolled. You are assuming risks that may include getting lost or suffering other harm or injury.”

Snowmobiles

  • Public use of snowmobiles is prohibited on Sugarbush Ski Resort trails at all times.

Any violations of these rules may result in suspension of lift privileges or prosecution for a criminal offense.

Sledding Policy

  • Sledding or tobogganing can be a fun winter pastime, but this activity is not appropriate on our ski slopes and trails as they aren’t designed for this activity. Sledding on ski slopes and trails can be hazardous due to:
    • the steepness of the slope,
    • the firmness of the snow,
    • the presence of skiers and snowboarders,
    • the presence of vehicles, such as snowmobiles and snow grooming equipment,
    • the presence of obstacles such as trees, fences, buildings, snowmaking equipment and lift towers and limited or inadequate run-out to slow or stop the sleds.
  • Sledding on the trails or within the ski area boundary is not permitted by guests. This applies to any type of device that can be used for sledding including, but not limited to, sleds, toboggans, tubes or saucers and other devices such as shovels, pads, or trays.

Due to the hazards and risks noted above, Sugarbush Resort wants to reinforce the message of No Sledding on Ski Slopes.

Any violations of these rules may result in suspension of lift privileges or prosecution for a criminal offense.

§ 1037. Acceptance of inherent risks

Notwithstanding the provisions of section 1036 of this title, a person who takes part in any sport accepts as a matter of law the dangers that inhere therein insofar as they are obvious and necessary. (Added 1977, No. 119 (Adj. Sess.), § 2, eff. Feb. 7, 1978.)

§ 1038. Skiing off designated ski trails; collision; duty to report; recovery for rescue expenses

(a) Use of ski area facilities. No ski area, its owners, employees or agents shall be held responsible for ensuring the safety of or for damages, including injury or death, resulting to persons who utilize the facilities of a ski area to access terrain outside open and designated ski trails. Ski areas shall not be liable for damages, including injury or death, to persons who venture beyond such open and designated ski trails.

Due to safety and privacy concerns, Sugarbush Resort prohibits the operation or use on or above Resort property of unmanned aerial systems, or drones, by the general public — including model aircraft by recreational users and hobbyists — without the prior written authorization from Sugarbush Resort.

This prohibition includes drones used for filming or videotaping, as well as any drone use by media or journalists operating above or within the area boundaries. This prohibition extends to any devices launched or operated from Resort property, as well as any launched from private property outside of the Resort boundaries.

Please contact a resort representative Ted Fisher (802.583.6165/tfisher@sugarbush.com) if you have any questions or if you seek prior authorization to operate any such devices.

Any authorized operation of drones on or above Resort property will be governed by Federal Aviation Administration (FAA) rules and regulations, local law enforcement, and U.S. Forest Service rules, as well as those policies separately established by this Resort, which may include certification, training, insurance coverage, indemnification requirements, and waivers or releases of liability.

Any violation of this policy may involve suspension of your access privileges to the Resort, or the revocation of your season pass, as well as confiscation of any prohibited equipment, and may subject violators to any liability for damages, including, but not limited to, damages for trespass, violations of privacy, and physical injuries to persons and/or property, as well as legal fees.
In accordance with The Vermont Clean Indoor Air Act, Sugarbush Resort prohibits smoking or vaping inside any of our buildings, as well as within 50 feet of all resort facilities. New for the 2018-2019 Season, Sugarbush has decided to designate the entire base areas of Lincoln Peak and Mt. Ellen as Smoke Free Zones. Sugarbush also prohibits the use of marijuana on resort premises.
Sugarbush Mountain Resort is a cashless resort. We accept all major credit cards, Sugarbush gift cards and Resort Charge at most resort locations. No CAD cash or checks are accepted; we apologize for any inconvenience.

With respect to ADA accessibility: Sugarbush Resort strives to make all of its physical and virtual facilities compliant with the Americans with Disabilities Act.

Sugarbush is also committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. We're actively working to increase the accessibility and usability of our website and in doing so follow many of the available standards and guidelines.

This website endeavors to conform to level AA of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG) 2.0. These guidelines explain how to make web content more accessible for people with disabilities.

While Sugarbush strives to adhere to the accepted guidelines and standards for accessibility and usability, it's not always possible to do so in all areas of the website.

Sugarbush continually seeks solutions that will bring all areas of the site up to the same level of overall web accessibility. In the meantime if you experience any difficulty accessing the website, please contact us at communications@sugarbush.com or call 1-802-583-6300.

In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. (Not all prohibited bases apply to all programs.)

To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326-W, Whitten Building, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (202) 720-5964 (voice and TDD). USDA is an equal opportunity provider and employer.

Alterra Mountain Company is committed to the privacy of our customers and guests (“you” and “your”). The Alterra Mountain Company Privacy Policy (the “Policy”) applies to Personal Information that Alterra Mountain Company collects online, in person, and through its call centers or otherwise.

“Personal Information” is information associated with an identifiable individual or household. Personal Information does not include information about a business or aggregated anonymous information that cannot be associated with a specific individual.

“Alterra Mountain Company”, “we”, “us” or “our” refers to Alterra Mountain Company its subsidiaries and certain of its affiliates. We have an international presence and maintains offices and facilities in multiple jurisdictions throughout the United States and Canada. Except in circumstances where the privacy policy of an affiliate, third party, or partner applies, all of our business operations are subject to this policy.

This Policy does not apply to information about Alterra Mountain Company’s employees or to information that is not Personal Information.

PERSONAL INFORMATION WE COLLECT AND HOW IT IS USED

Alterra Mountain Company collects Personal Information during the course of operating our mountain resort adventure, resort hospitality, and real estate businesses. We use this information to provide you with the best possible service and to meet our reasonable business needs.

(a) We collect your personal information when you purchase a product or service or enroll in a program

When you purchase a product or service, make a reservation or enroll in a program, we collect Personal Information in order to process the transaction and administer the purchase or program. We may also send you information relating to your purchase, reservation or program. For example, if you make a reservation at one of our resort locations, we may send you information about the activities, events or offers taking place at the resort around the time of your visit. The information we may collect and use for these purposes includes but is not limited to your:

  • name and contact information to identify and communicate with you
  • payment card information to process transactions
  • age and/or birth date to ensure appropriate product pricing and know more about who is enjoying our products and services
  • gender to verify your identity, provide appropriate services, such as rental equipment, and know more about who is enjoying our products and services
  • biometric data when this information is necessary in connection with the product, service, program or activity that you have requested (for example, we may need gender, height and weight to provide you with appropriate rental equipment)
  • medical information, such as allergies or medical conditions that we need to be aware if you are participating in lessons or other programs, or if you have dietary restrictions
  • facial photograph to identify you as a guest
  • status as the parent or guardian of a minor guest, if applicable
  • experience preferences (such as, preferred lodging room type)
  • geographic location to locate ski school participants or other guests who have elected to utilize on-mountain tracking technology while on our mountains, including our Apps that offer on-mountain tracking
  • transaction history to manage your purchases and reservations and to learn more about how you interact with our products

In some cases you may provide us with Personal Information relating to a family member or another individual. By providing us with Personal Information relating to an individual other than yourself, you represent that you have their consent to provide us with their Personal Information for the purposes described in this Policy.

(b) We collect your Personal Information when you visit our resorts, use our pass products and tickets, and download and use our web applications (“Apps”)

When you purchase or use our pass products and tickets, we may collect information regarding your geographic location, activities and purchases while you are at Alterra Mountain Company resorts. Our pass products and tickets use either handheld scanner or RFID (radio frequency identification) technology. Through the use of this technology, we may be able to collect limited information regarding your location at the resort, including the lifts that you ride, and depending on whether you have a payment card linked to your pass product, other commercial transactions that you complete at one of our retail or restaurant location. We use this information to understand how our guests use our resorts and to understand your personal preferences.

Depending on your marketing preferences, we may also use your Personal Information to send you offers, invitations or promotions relating to our resorts, products, services or programs that we believe may be of interest to you. For example, we may monitor your commercial transactions or browsing habits on our websites or at our resort destinations which may influence the personalized special offers and promotions that we send to you.

Some of our pass products grant you access to ski resorts that are not owned or operated by Alterra Mountain Company (each a “Pass Product Resort”). When you visit a Pass Product Resort, the Pass Product Resort will scan or otherwise record your attendance at that resort destination using RFID technology (radio frequency identification), handheld scanners, or another method which allows the Pass Product Resort and us to record your usage activity of the product. Both Alterra Mountain Company and the Pass Product Resort may collect additional information from you depending on your transaction activity at the resort destination. We may also share your Personal Information with a Pass Product Resort(s) to administer your pass product, better understand how you use our products, and learn about how we can improve the guest experience. Also, when you transact directly with a Pass Product Resort, that resort’s privacy policy will apply. For example, if you book lodging accommodations or a ski school lesson directly with a Pass Product Resort, that resort’s privacy policy will apply to that transaction.

Several of our resorts use GPS tracking technology in connection with their ski and ride school programs in order to track and locate students on the mountain. The GPS tracking technology is owned and operated by a third-party service provider which may be provided certain information to provide the tracking service and to operate the websites on which you and/or your family members can track their day on the mountain.

Some of our resorts and products have Apps available for download to your mobile device. The download, installation and use of our Apps will allow you convenient access to great experiences our resorts have to offer, including the ability to purchase pass products, lift tickets, track and share your performance, create a profile, create social groups with whom you can share information, access mountain wayfinding, weather and lift info, and receive in-App notifications (collectively, the “Apps Services”). If you access our Apps, we may be able to collect your Personal Information, including your geographic location, activities, and purchase history. We may also associate the information collected through your use of the Apps to your customer profile, including your pass product and pass scan data.

The Apps automatically collect detailed location and navigation information, in the form of GPS signals from the mobile device on which you have installed and activated the App (“App Location Information”). Whenever you open, use or interact with the App Services, we use your App Location Information (e.g., latitude and longitude) to tailor the App Services experience to your current location. We also use your App Location Information to provide certain App Services, including to send you notifications of friends, events, or other relevant information that are near to you. If you have ‘background location’ turned on, the Apps may, from time to time, tell us about your device’s location even if you are not directly interacting with the App. We may use various technologies to determine your App Location Information, such as location services of the applicable operating system or browser, GPS, Bluetooth, i-Beacon, RFID, and sensor data from your devices, along with nearby Wi-Fi access points and cell towers, and other technologies to determine your mobile devices’ approximate location.

The Apps may also share your App Location Information on a map or by communicating your distance and general direction to other users. You should only share your App Location Information with those that you trust. You understand that the nature of location-based services is such that your App Location Information is available to you and other users, and that we cannot control what you or other users, who receive this information when using the App or the App Services, will do with it.

If you do not wish for the Apps to track your App Location Information, you should turn off the App Location Information tracking feature in the App settings menu. If you turn off the App Location Information feature, some features of the App and App Services cannot be provided without using this standard technology. For example, the App Services use your location and route information to create a detailed location history of your journeys made when using the App and App Services. The Apps use this history to offer the App Services to you, to improve the quality of the App Services it offers to you and to all of its users and to improve the accuracy of its mapping and navigation data.

You may be able to take part in certain activities within our App Services that let you communicate or share information not just with us, but also with other users. These include:

  • sending private or group messages or content to other users
  • chatting with other users
  • sharing performance metrics, such as your total days skied, vertical feet skied, and number of chairlift rides
  • sharing your skill-level, home mountain, and/or personal preferences
  • sharing photos or drawings with other users.

We record and store archives of this data on servers to provide these features as well as to protect our rights and property in connection with our App Services and you acknowledge and agree to our storage of this data.

At certain of our resort destinations we may use video surveillance for the safety and security of our guests, employees and property. We will retain video recordings for as long as reasonably necessary for these purposes. Our resorts may also use live stream webcams in outdoor public areas either on mountain or in the base village area. These live web cam feeds can be accessed by anyone via an internet connection.

(c) We collect your Personal Information when you submit an inquiry, complete a guest survey, or provide feedback

We may collect your name, contact information and comments or questions when you submit an inquiry or comment, or otherwise provide us with feedback about our business. We may also collection information related to your experience at one of our mountain destinations or using our products or services in a guest satisfaction survey. These surveys may include optional questions regarding your income, race/ethnicity, or gender which, if answered, help us to learn more about our customers and how we can improve our business and public engagement in snow sports. We may use this information to respond to your question and to improve our business, products, services and programs.

(d) We collect your Personal Information when you participate in a marketing initiative or create an online account

If you choose to create an online account profile, we may collect your name, contact information, age, gender, birth date, personal image, username and password and other information that you choose to provide (such as your preferences).

We may also collect your name, contact information, age and/or date of birth if you decide to participate in a marketing initiative such as a contest, sweepstakes or other promotion. In some cases we may also ask you specific questions about your preferences or for feedback on our business, products, services and programs. We use this information to administer the promotion, including contacting and announcing winners (where applicable), to improve our business, products, services and programs, and for marketing initiatives, such as offers or promotions relating to our resorts, products, services, or programs that we believe may be of interest to you, depending on your marketing preferences.

(e) We collect your Personal Information when you call our call center or we call you

We may record calls into and out of our call centers for the purposes of maintaining accurate records and for quality assurance and training purposes. We will retain call recordings for as long as reasonably necessary for these purposes.

(f) We collect your Personal Information from third parties

If you are a resident of the U.S., we may also supplement the Personal Information that you provide to us with information that we obtain from third parties.

OUR COLLECTION OF INFORMATION THROUGH COOKIES AND OTHER TRACKING TECHNOLOGIES

When you visit one of our websites or use one of our Apps, your web browser sends us certain information depending on the browser you use and your security settings. This information may include your IP address, the name and version of your operating system, the name and version of your web browser, other technical data information, whether you accessed our website from a computer or a mobile device, when you open emails we send you, the date, time, and duration of your visit, and geolocation data. This web browser data helps with system administration, traffic reposting, and auditing. It also helps us better understand who our guests are, how they use our services, and what we can do to improve the user experience. We may use this information to offer you products and services and to create aggregate statistics. This helps us improve your experience both online and at our resorts.

We also use “cookies” to customize your website user experience by tailoring online content to align with your browsing habits. Cookies are small pieces of data, stored on your hard drive that send us information about your online browsing habits, including login and browsing history, button impressions, and personal preferences. Cookies also tell us under which account a user is logged in to one of our websites and this information helps us protect your information by making sure your personal preferences are only displayed when you are actually logged in. If you tell an Alterra Mountain Company website to “Remember Me” or save your preferences, this information is stored using a cookie. Some cookies are also required to support the functionality of your transaction (e.g. putting items in your shopping cart).

We may work with advertising networks (such as Google AdWords and Facebook Ads) that use cookies and similar technologies to track your use of our websites and other websites so that they can provide advertising about products and services tailored to your inferred interests. This advertising may appear on our website(s) or on other websites. Some of our advertising network’s technology uses separate cookies or other tracking technologies that may be delivered to your device when you visit our websites, use our Apps, or open emails from us. These advertising technologies are governed by the individual third-party advertising network’s privacy policy, and you must contact them directly to opt out. Please contact us for this information. Some of these third-party ad networks may be members of the Network Advertising Initiative (NAI). If they are members of NAI, then you have the option to “opt out”. Additional information on NAI members and how to opt out, can be found at http://www.networkadvertising.org/optout_nonppii.asp

We may also use services, such as Google and Adobe Analytics and Facebook, that also use cookies and similar technologies, to provide us with information on how you interact with the content on our websites. For example, the webpage content that you click on, the duration of your visit to our website, and what website you visited prior to ours.

We may also allow social plug-ins with social media platforms, such as Facebook, Twitter, Instagram and Pinterest. When you visit a page on our websites or our Apps that contains a social plug-in, your web browser sends information to that social plug-in and the social plug-in sends content directly to your web browser which enables it to gain information that you have accessed a page on one of our websites or Apps. For information regarding the third party’s use of social plug-ins and how it may impact your privacy, you should refer to the third party’s privacy policy.

A Web Beacon is a tiny graphic with a unique identifier which is placed in the code of a web page. We use Web Beacons to count visitors to its websites and to monitor the traffic patterns within and between our websites, to deliver or communicate with cookies, to understand how you have come to our site, and to improve site performance. Web Beacons help us to measure the effectiveness of our content and other offerings.

You can choose to disable cookies using your web browser’s preferences menu. By turning off cookies, we will still be able to track your browsing history during a single visit to one of our websites however, we will not be able to link your browsing history during each of these visits to you, as you will be considered a new visitor each time you visit one of our websites. Web Beacons will no longer be able to track your activity on our websites however, the Web Beacon may be able to continue to track activity based on your IP address. Be aware that turning off cookies may disable certain functions on the website and cause it not to function properly.

To better understand your interaction with our websites across multiple devices and to effectively deliver tailored promotions to you, we participate in the Adobe Marketing Cloud Device Co-op. Go to https://cross-device-privacy.adobe.com/to learn more about how Adobe does this and to manage your choices relating to the linking of your devices.

We may include links to third party sites on our websites. When you click on those third-party links, you leave our website. This Policy does not apply to third party sites or any information that you provide on those sites.

WHEN WE MAY COMBINE YOUR PERSONAL INFORMATION

We may combine the Personal Information you provide, or that we collect, in order to better understand your needs, requirements, and personal preferences so that we may improve our business, products, services and programs and optimize your experience when you visit our resort destinations, or when you are dealing with one of our team members, a call center representative, agents or other authorized third party.

Depending on your marketing preferences, we may also use this information to send you offers, invitations or promotions relating to our locations, products, services or programs that we believe may be of interest to you. For example, we may monitor your commercial transactions or browsing habits on our websites or at our resort destinations which may influence the personalized special offers and promotions that we send to you.

WHEN WE SHARE PERSONAL INFORMATION

We will not sell your Personal Information for monetary value. We may, however, provide your Personal Information with third party service providers in the following circumstances:

  • Vendors– We may share your Personal Information with vendors (including affiliates acting in this capacity) who provide services on our behalf such as payment card processors, call center administrators, web-site hosting, data management, identity verification (for example, in order to confirm your eligibility for special offers, such as military discounts), market analyses, marketing, advertising, and contest administration, or your personal information may be collected by such service providers on our behalf.

  • Partners- We may disclose your Personal Information to third-party partners in situations where the disclosure is necessary in order to complete or provide the service, product, or information that you have purchased or requested. For example, we may disclose your Personal Information to a third-party tour operator if you purchased a tour from the third-party tour operator using one of our resort’s websites.

  • Other Entities in the Alterra Mountain Company Group of Companies– Personal Information relating to Alterra Mountain Company customers is maintained in a database that is accessible to the Alterra Mountain Company group companies. This means that Personal Information collected by one of our subsidiaries may be accessible by another subsidiary or businesses within the our group of companies. The purpose of this sharing is to facilitate customer bookings and reservations across all our mountain destinations and, depending on your marketing preferences, allow our businesses to better understand your preferences and send you information about our locations, products, services and programs.

  • Corporate Transactions– We may disclose your Personal Information to another entity, if necessary, in the event of an actual or proposed merger, sale, re-organization, including as part of insolvency or bankruptcy proceedings, or for the purposes of evaluating and/or performing such transaction.

  • Special Circumstances– We may consider it necessary or may be required by law to disclose your Personal Information with our attorneys, or with others who are legally authorized in certain emergencies where the health, safety, or well-being of a person is at imminent risk, or if required in order to comply with a court order, or as otherwise required to comply with the law.

YOUR CONSENT

We collect, use and disclose your Personal Information as outlined in this Policy and with your consent, except where permitted or required otherwise by law. We may be required or permitted under statute or regulation to collect, use or disclose Personal Information without your consent, for example to comply with a court order, to collect a debt owed to us or if there is an imminent threat to an individual’s health, safety, or well-being.

Your consent may be express (for example, oral, written, or electronic) or your consent may be reasonably inferred or implied from something that you do (for example, use of our websites, implies consent to the collection, use and disclosure of your Personal Information as described in this Policy). In some instances, an authorized representative may consent on your behalf. In the case of minor children, a parent or legal guardian may consent to our collection, use and disclosure of a minor’s Personal Information.

You may withdraw your consent at any time, subject to legal or contractual restraints by contacting us at the locations listed in the Access section of this Policy. However, your withdrawal of consent might affect your experience and our ability to provide products or services to you, or quick and accurate service to you either online or through our service agents.

If you do not consent to the collection, use and disclosure of your Personal Information online as described in this Policy, do not use our websites or Apps.

HOW TO MANAGE YOUR MARKETING PREFERENCES

If you no longer want us to use your Personal Information for marketing purposes, including to send you promotional communications, you may contact us (see “Contact Us” section below) and ask to be removed from our mailing and/or contact lists. We may ask you for more information where required in order to identify you correctly.

You may also manage your email subscriptions by clicking on “Unsubscribe” to stop receiving future promotional communications from us, or by clicking on “Manage My Email Preferences” found at the bottom of any of our emails you receive in order to manage your email subscriptions.

If you wish to stop receiving text messages from us, please either reply “STOP” to the text message, contact the front desk of the relevant property, or contact us with your request (see “Contact Us” section below).

Children Under 13: We do not knowingly collect Personal Information from children under the age of thirteen, without prior consent of the child’s parent or legal guardian. Alterra Mountain Company’s websites and social media pages available online are not directed to users under the age of thirteen. If you believe that your child under the age of thirteen may have provided us with Personal Information online please contact us at yourprivacy@alterramtnco.com and we will take appropriate action.

We require the consent of the child’s parent or guardian for a child under the age of 13 to open an account or create profile related to an App. Parents and guardians understand the App may collect information about their child, such as photos, chat sessions, location information and the lifts that the child has skied or boarded. We collect this information for the limited purpose of providing the App Services. We do not collect or use this information in order to market products or services to children, and we will not sell this information. To disable your child’s account, request a copy of the information, or ask a question about the App and your child’s data, parents and guardians should contact our Chief Privacy Officer at yourprivacy@alterramtnco.com.

HOW WE PROTECT YOUR INFORMATION

We will generally keep your Personal Information on file for a reasonable period of time in order to meet our needs as described herein and as applicable, the needs of the parties to whom we disclose it. This file will be maintained on our servers or those of our service providers and will be accessible by our authorized employees, service providers and representatives. We maintain reasonable and systematic controls, schedules, and practices to retain and destroy Personal Information.

Internal Protections:We protect Personal Information by security safeguards appropriate to the sensitivity of the information. We have policies and practices to protect against loss, theft, unauthorized access, disclosure, copying, use, modification, or destruction. While we make efforts to protect your Personal Information we are not in a position to guarantee that your Personal Information will always be secure. There may be factors beyond our control which may result in loss or theft, or unauthorized access, use or disclosure of your Personal Information. As a consequence, we disclaim any warranties or representation on non-disclosure of your Personal Information. We also employ a Chief Privacy Officer to be accountable for our compliance with these policies and whom you may contact at the address below with any question, concern or complaint.

External Protections:To protect information disclosed to service providers, we use contractual or other means to provide a similar level of protection so that service providers treat the information confidentiality, implement appropriate security measures and only use and disclose the information for the purposes of providing the applicable services.

Please be aware that your Personal Information may be transferred to, stored and processed by us and its affiliates in Canada and the United States where Alterra Mountain Company, or its affiliates or service providers operate and maintain data. While outside of Canada, your Personal Information will be subject to applicable foreign laws, which may permit foreign government, regulatory or national security authorities to have access to your Personal Information in certain circumstances. By providing us with your Personal Information, you understand that your information may be transferred to our facilities and those third party service providers with whom we share it as described in this Policy.

ACCESS AND CORRECTION

Request a Copy:To obtain access to, or a copy of, your Personal Information that we have on file for little or no cost contact yourprivacy@alterramtnco.com or send a written request to 3501 Wazee St., Suite 400, Denver, CO 80216 Attention: Chief Privacy Officer. Access to this information may be denied if you are unable to verify that you are the subject of the request. Information may also not be provided when giving you access to the information would threaten someone’s life or security, reveal third-party Personal Information, breach confidentiality, violate attorney/solicitor-client privilege, disrupt a formal dispute resolution, or impede a law enforcement investigation.

Accuracy:We endeavor to ensure that your Personal Information is as accurate, complete, and as up to date as necessary for the purposes for which it will be used or shared. If you would like to request correction of your Personal Information that we have on file you may write to us at yourprivacy@alterramtnco.com or 3501 Wazee St., Suite 400, Denver, CO 80216 Attention: Chief Privacy Officer.

Contact Us:If you have any questions regarding our privacy practices, you may contact us at:

Mail: Alterra Mountain Company

3501 Wazee Street, Suite 400

Denver, CO 80216

Attention: Chief Privacy Officer

Phone: 1-877-477-6777 (North American Toll-Free)

1-303-749-8218 (Local and International)

Email: yourprivacy@alterramtnco.com

California Customers:

California Consumer Privacy Act (CCPA)

In addition to your rights specified in this Policy, California citizens and households may request the deletion of or access to their Personal Information in accordance with the CCPA. To submit a request to delete or a request to access your Personal Information, please contact our Chief Privacy Officer at 877-477-6777 or visit the Contact Us page on our website to submit a webform. You must include sufficient detail in your request, such as your first and last name, date of birth, email and postal addresses. We may ask you for more information where required in order to identify you correctly. We will attempt to provide you with the requested information within forty-five (45) days of receipt. We do not discriminate against customers who submit requests to access or delete their Personal Information.

Shine the Light

Under California Civil Code Section 1798.83, California citizens may request certain information regarding our disclosures in the prior calendar year, if any, of their personally identifiable information to third parties for their own direct marketing purposes. To make such a request, please contact us at the address listed above. You must include sufficient detail in your request, such as your first and last name, date of birth, email and postal addresses. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one set out in this policy.

SUBJECT TO CHANGE

This Policy is subject to change and may be supplemented or modified at any time. You should check this site regularly to stay up to date about changes to this Policy. If material changes are made, we will notify you by placing a notice on our website https://www.alterramtnco.com/privacy-policy.

UPDATED: January 1, 2020