Mad River Valley Life

It’s often said people come for the mountains and stay for the Mad River Valley. We believe that to be true and encourage our guests and residents to experience all that the Valley has to offer. You won’t find fast food joints, big box stores or stoplights in the Valley, just a selection of local restaurants, artisan galleries and gift shops, picturesque barns, covered bridges, and working farms. It’s all about community here.

Plus, this isn’t just an alpine ski town. In the winter, the Valley offers two cross-country ski areas, an outdoor ice-skating rink, snowshoeing, and numerous back-country ski trails. Summer boasts an 18-hole Robert Trent Jones, Sr.-designed golf course, downhill and cross-country mountain biking, nationally-recognized swimming holes, and hiking along Vermont’s Long Trail.

Home to many VT Brands

There is something about the ambiance of the Mad River Valley that feeds individuality and creativity. Artists, film makers, musicians, writers, and entrepreneurs flourish here. The architectural design-build movement began here in the late 1960’s, led by Dave Sellers and a group of architects from Yale Architecture School. Yestermorrow Design Build School was subsequently founded in 1980. Green Mountain Coffee Roasters was founded here in 1981, in what is now known as Three Mountain Café in Mad River Shopping Center. Merrell Shoes was founded here in the same center, in the same year.

Media Mentions

The New York Times, 2016, “. . . The extra time it takes to descend into the Mad River Valley has forged the culture of the community. It has shaped the experience of those who live there and those who come to ski, snowboard, hike or fish. A place that is a little remote is not only less appealing to the homogeneity of mass-market commercial entities, but by its nature it also draws only those who truly want to be there. It is why, even in the middle of a busy winter holiday weekend, the Mad River Valley remains one of my favorite destinations. . .”

Ski Magazine, 2017 Voted #2 in the East

2017 USA Today Reader' Choice Award 2017 - In the category Best Ski Resort, Sugarbush was voted #1 in the East, and #2 in North America by USA Today readers.

The Boston Globe, Nov. 4, 2016 “. . . Unlike McMountain-style compounds that have grown in popularity throughout North America, Sugarbush retains the look and feel of the valley it calls home, where farmhouses, country inns, and historic covered bridges punctuate the landscape. Nestled at the base of Lincoln Peak, a cluster of buildings stand styled in the Vermont vernacular. The effect is that of a small village, complete with an old-fashioned schoolhouse — it even has a bell. . ."