January is Learn to Ski and Ride Month at Sugarbush


John Bleh
Sugarbush Resort


January is Learn to Ski and Ride Month at Sugarbush




Warren, VT (January 7, 2015) – Sugarbush Resort kicked off National Learn to Ski and Ride Month last week, offering a $29 first-timer ski or snowboard lesson. Participants who take advantage of the $29 lesson can apply that lesson toward the resort’s award-winning First-Timer-to-Life Timer three-lesson program, graduates of which receive a free Sugarbush season pass for the 2014-2015 season.


As part of a national effort to increase participation in skiing and snowboarding, Sugarbush Resort has teamed up with Ski Vermont, an industry association, to offer ski and ride lessons for as low as $29.


The $29 first timer lesson is a two-hour group lesson that includes rentals, instruction, and a lift ticket, offered every day during the month of January except Martin Luther King holiday weekend. Sugarbush's First Timer to Life Timer Program offers three consecutive group lessons including rentals, instruction, and a lift ticket, followed by a FREE All-Mountain Season Pass – a $1,679 value – to those who complete the program. The First Timer to Life Timer program is offered throughout the season, but during the month of January, the $29 first time lesson can be bundled into the price of the program, bringing the total cost down from $255 to $185, a $70 savings.


The First-Timer-to-Life-Timer Program has already graduated 83 participants, all of whom have received season passes.


“We know that once our guests feel the excitement of sliding on snow, they'll be hooked. And there is no age limit to this program—we’ve had twenty-year olds and 70-year olds become Sugarbush First-Timer-to-Life-Timers,” said Sugarbush Ski & Ride School Director Russ Kauff. “There’s no better New Year’s resolution than learning a new outdoor activity.”


Reservations for the $29 first timer lesson, and for the First-Timer-to-Life-Timer program, can be made by calling the Sugarbush Ski & Ride School desk at 888.651.4827.