Sugarbush Resort Teams Up with Leisure Retail Partners

07/23/2013

Sugarbush Resort Teams Up with Leisure Retail Partners

Warren, VT (July 23, 2013) – Sugarbush Resort has selected Leisure Retail Partners, a professional retail organization, to manage its resort retail outlets.  Leisure Retail Partners, based out of Bethel, Connecticut, is owned and operated by James Ward, a dedicated Sugarbush skier.

“We are excited about this new partnership and the opportunity to provide visitors of Sugarbush with an exciting shopping experience,” said Ward, Chief Operating Officer of Leisure Retail Partners. “I am confident that our approach to retail will be welcomed by shoppers, and will lead to greater revenues and profits for the Sugarbush organization.”

Win Smith, president and owner of Sugarbush, adds “We look forward to LRP adding a new level of expertise to our various retail outlets, and thus offering an even better shopping experience for our guests.”

Immediate changes to the stores are noticeable. The shops have been completely re-merchandised and revamped.  New layouts should make the stores more inviting and easier to navigate. And new product lines--including custom goods that are exclusive to Sugarbush--have been introduced to the product assortment.  Further improvements to the retail environments are in the works and should be in place for the ski season.  The stores names will remain the same, however, as will the staff.

For more information on this new partnership, please visit sugarbush.com or contact Candice White at 802.583.6388 or cwhite@sugarbush.com.