Partners
Organizational & Educational Partnerships with Sugarbush
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Coca-Cola
The Official Soft Drink of Sugarbush Resort. The Coca-Cola Company enjoys being the Official Soft Drink Sponsor to Sugarbush and is honored to have the opportunity. Coca-Cola offers a complete beverage experience while you are hard at work out on the slopes. Have fun skiing, boarding and drinking one of the many Coca-Cola products that Sugarbush Resort has to offer.
The North Face
The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world's leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally.
Kate's Real Food
Our story began with Kate, in search of the next adventure. To support her busy lifestyle, she needed an energy bar that tasted great and was made from organic ingredients. When she couldn’t find one, she decided to make her own. Kate’s Real Food is committed to fueling adventures and active lifestyles with USDA-certified organic, gluten-free products; sourcing only the best ingredients to create impossibly good, incredibly shareable snacks that focus on great taste and texture. You can find their snack bars at katesrealfood.com, Amazon, and in more than 12,000 US retail stores including Whole Foods, Kroger, Publix, Sprouts Farmers Markets, HEB, Wegman’s, Stop & Shop, REI, as well as in all cabins on Delta Air Lines flights.
Dakine
Founded in Hawaii in 1979 on the ethos of purpose-built design, Dakine creates trusted packs and bags, mitts/gloves, outerwear, accessories, and apparel for people who love to ski, snowboard, mountain bike, surf, windsurf, kiteboard and travel. Dakine is the trusted brand for pro’s, enthusiasts, and newcomers alike. We are proud to showcase our year-round product offerings as an official partner pack and glove sponsor of Sugarbush Resort. From the water to the mountains and the lifestyle in between, Dakine creates trusted equipment for the ride of your life.
Smith Optics
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.
Spot Insurance
Founded in 2019 by avid skiers, cyclists and outdoor enthusiasts, Spot builds embedded insurance products that financially protect anyone looking to live their fullest lives. As the official insurance partner of Sugarbush Resort, Spot offers season-long Injury Insurance and Trip Protection for skiers and riders.
Athletic Brewing
Athletic Brewing Co is reimagining beer for the modern, healthy, active adult. Their great tasting brews let you enjoy the refreshing taste of craft beer, without the alcohol. Athletic Brewing Co is a proud partner of Sugarbush Resort.
GoPro
GoPro is proud to be the Official Camera of Sugarbush Resort. GoPro, the world's most versatile camera and producer of some of today's most engaging content, enables people to capture footage during their favorite activities. GoPro products are sold in more than 30,000 stores in over 100 countries worldwide.
Chase Sapphire
Chase Sapphire is the premier rewards credit card for people who are passionate about travel and dining. Sapphire cardmembers have access to exclusive benefits, rewards and one-of-a kind events to help them make more of every moment. As the official credit card of Sugarbush Resort, Sapphire is proud to provide cardmembers the opportunity to elevate their ski experiences at Alterra Mountain Company destinations throughout the U.S. and Canada with special pricing, perks and access.
Darn Tough
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt, and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. With a forever focus on giving back, Darn Tough has donated over 1,000,000 meals to the Vermont Foodbank.
Red Bull
In 1987 Red Bull not only launched a completely new product, it created a whole new product category – the Energy Drink. Today, Red Bull is available in more than 167 countries, and around 44 billion cans of Red Bull have been consumed. Red Bull has been giving wings to people and ideas for more than 27 years and is proud of its long-standing partnership with Mammoth Mountain.
FritoLay
In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. After learning the manufacturer was eager to sell his business, he bought the recipe and started making Fritos corn chips in his mother’s kitchen. He sold them from his Model T Ford. 29 snack brands, 55,000 dedicated Frito-Lay employees and enough potatoes per year to reach to the moon and back. (If they were stacked end to end.) FritoLay goes the extra mile to bring you your favorite snacks. As part of PepsiCo, their mission is to create more smiles with every sip and every bite. -
Green Mountain Valley School
GMVS is a college preparatory high school in Waitsfield, Vermont. The school partners closely with Sugarbush for its alpine race training, with a dedicated race facility located at Mt. Ellen and dedicated race terrain on Inverness and Brambles.
The University of Vermont
The University of Vermont and State Agricultural College, is a public research university in Burlington, Vermont. It was founded in 1791 and is the state's land-grant university.
Champlain College
Champlain College is a private college in Burlington, Vermont. Founded in 1878, Champlain offers on-campus undergraduate and online undergraduate courses through Champlain College Online, along with online certificate and degree programs and master's degree programs, in more than 80 subject areas.
Saint Michael’sSaint Michael's College is a private, Roman Catholic, liberal arts college in Colchester, Vermont. Saint Michael's was founded in 1904 by the Society of Saint Edmund. Saint Michael's College grants Bachelor of Arts and Bachelor of Science degrees in over 30 majors to their 1,600 undergraduate students.
Dartmouth CollegeDartmouth College is a private Ivy League research university in Hanover, New Hampshire, United States. Established in 1769 by Eleazar Wheelock, it is the ninth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution.
Middlebury CollegeMiddlebury College is a private liberal arts college in Middlebury, Vermont. It was founded in 1800 by Congregationalists, making it the first operating college or university in Vermont. The college currently enrolls 2,526 undergraduates from all 50 states and 74 countries and offers 44 majors in the arts, humanities, literature, foreign languages, social sciences, and natural sciences.
Norwich UniversityThe Military College of Vermont is a private university in Northfield, Vermont. It is the oldest private military college in the United States. The university was founded in 1819 at Norwich, Vermont, as the American Literary, Scientific and Military Academy.
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Vermont Adaptive Ski and Sports
Vermont Adaptive Ski & Sports is a nationally recognized organization that empowers people of all abilities through inclusive sports and recreational programming regardless of the ability to pay. They offer the largest variety of program opportunities and unique, specialized equipment. Vermont Adaptive operates a facility out of Sugarbush's Mt. Ellen, providing adaptive skiing for its clients. Get a virtual walkthrough of the new facility and learn more about how it'll improve the quality of their programs and events for all participants and family members.
Kelly Brush Foundation
The Kelly Brush Foundation was established to ensure those who have experienced a spinal cord injury can still live an active lifestyle. Kelly, after being injured herself in 2006 at an NCAA alpine ski race, founded KBF to advocate and provide resources for those similarly affected. They are dedicated to giving grants to provide resources and equipment so these athletes can get back out there. Since its founding, they are focused on continuously guaranteeing ski racers are training and competing in the safest possible venues. Sugarbush remains an active partner of the organization, sponsoring various events and hosting "Ski Days with Kelly" at the resort from time to time.
High Fives Foundation
High Fives was formed to create a universal shift in adventure sports that expand on what is possible for those who have experienced life-changing injuries. CEO and founder of High Fives, Roy Tuscany, suffered a devastating spinal cord injury in 2006 while training in the terrain park at Mammoth Mountain, California. From that point, he was committed to becoming a leader in the education and recovery of life-altering injuries in outdoor action sports for injured athletes and Veterans, so they can get back to doing what they love. Today Sugarbush hosts several High Fives fundraising events and sponsors them throughout the year.
Mad River Path Association
Mad River Path is an organization that maintains a network of paths connecting Warren, Waitsfield, Fayston, and Moretown. It is a community-supported organization that maintains and conserves this system of public pathways. Their goal is to foster community through these paths, connecting people, businesses, and nature - showcasing the special wonders of the Mad River Valley. Sugarbush is a premium business partner, helping to provide funds as well as event support.
Mad River Riders
Mad River Riders is a founding chapter of the Vermont Mountain Bike Association. They are dedicated to stewarding and growing a 60+ mile network of sustainable multi-use trails for hiking, biking, skiing, and snowshoeing throughout the Mad River Valley. Through their collaborations, Mad River Riders are able to build and maintain thoughtful trails that better connect existing systems, while protecting the environment. Sugarbush sponsors the organization to help continue to grow a vibrant trail community in the Valley.
VMBA
The Vermont Mountain Bike Association is a non-profit consisting of 29 chapters that represent the Vermont mountain biking community. Their goal is to ensure the sustainability of mountain biking in Vermont through things like partnerships, grants, and community-driven stewardship. VMBA works to promote well-planned, accessible, and progressive trail systems state-wide.
Friends of the Mad River
Friends of the Mad River is a member-support non-profit organization that works to steward the land and water of the Mad River to ensure the future of a clean and healthy environment. Founded in 1990, they build diverse partnerships to help restore and enhance the watershed’s valued resources. Their work is grounded in science, inclusive education, and thoughtful action while still celebrating what a special place this is. With outreach programs, cleanups, restoration projects, and more, Friends helps safeguard healthy land and clean water.
Catamount Trail
The Catamount Trail Association is an organization focused on expanding access to Vermont’s backcountry by creating North America’s longest backcountry ski trail. Since 1984 they’ve worked to connect people to Vermont’s mountain landscape by managing ski terrain, protecting mountain lands, and expanding equitable access to skiing. To date, just over 70% of the Trail is protected on public lands, privately conserved lands, or via individual trail easements. Their goal is to facilitate the expansion of sustainable access to the backcountry, ensuring it has a statewide impact.
Green Mountain Club
The Green Mountain Club is a non-profit organization rooted in the foundation of the Long Trail while continuing to maintain and protect it. The Long Trail is the oldest long-distance walking trail in the United States, officially forming GMC in 1910, and breaking dirt in the Camel’s Hump and Mt. Mansfield areas to begin the trail. Their mission is to continue to provide access to quality outdoor recreation for generations to come by protecting and maintaining the Long Trail System.
Vermont Women's Fund
Established in 1994, the Vermont Women’s Fund financially supports organizations that drive change for women and girls in Vermont. Based on the philosophy that “philanthropy changes lives”, they were founded with the goal to fund structural change to advance gender equity and justice in Vermont. They work to advance feminism that is centered on equity and justice. VWF is committed to ensuring that all women, inclusive of cis, trans, and non-binary people affected by gender oppression, have access to opportunities and can thrive in this state.
Valley Arts
Mad River Valley Arts is an organization that works to foster and maintain the creative potential of craft and design in Vermont. They understand that art supports the agency to create stories and value the responsibility of linking art and the environment. MRVA facilitates workshops, artist talks, and tours in addition to their year-round exhibition and event programs. They aim to inspire residents and visitors alike to embrace their artistic growth and join the community of creatives in our arts-centric Valley.
Flyin' Ryan Foundation
The Flyin Ryan Hawks Foundation is a non-profit inspired by the life of Ryan Hawks and the core values he held as an extreme skier and a person. The organization was founded after his passing from injuries sustained during a Freeskiing World Tour event in Kirkwood, CA. Their goal is to extend his impact and inspire anyone from students to athletes, to create their own core values. As a foundation, they are committed to making the world a better place through individual senses of identity, leading to higher quality decisions and a greater sense of well-being.
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