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Win's Word

What it Means, Be Better Here

Thursday, April 25, 2013

At Sugarbush we like to say that you can "Be Better Here." It is part of our culture. And it begins with the belief that life is better here in the Mad River Valley and everyone can become better by being part of our community. How? you might ask. We believe that anyone can become a better skier or rider, a better golfer, a healthier person, a more devoted husband or wife, mom or dad, a more active citizen, etc. No matter your situation in life, we believe that there is always room for improvement and always the means to get better.

Sugarbush strives for this in everything we do everyday. Through our guest service efforts, we seek to provide the best resort experience possible. And we intend to continue to improve by listening to comments from our guests, some of which have translated into better, more energy-efficient snowmaking equipment, comfortable new base-area facilities, more family-centered events and learning programs. We continue to better our business practices to ensure our long-term success and the ability to support the work of many wonderful philanthropic organizations.

This season, as in seasons past, Sugarbush has partnered with many different nonprofit organizations who work effectively to improve people's lives and carry the "be better" message well beyond the resort’s boundaries.

One of our most exciting annual fundraising events is Peter’s FundRacer. Named in honor of a former Sugarbush ski patroller who contracted malignant melanoma, the charity ski race and dinner organized by the Newton family has raised over $1 million since the organization's founding in 2000. These donations help fund cutting-edge melanoma research at Massachusetts General Hospital as well as their patient support services and the Sugarbush Ski Patrol Relief Fund. The Newtons have also directed a portion of donations received over the past two years to the Irene Disaster Relief Fund.

Sugarbush has partnered with the pioneering Tahoe-based High Fives Foundation. The organization was founded by Vermonter Roy Tuscany after he experienced a life-altering ski injury. This year, Roy’s fundraising efforts netted close to $50,000 that will help fund programs benefiting the lives of others injured while pursuing their dream within the winter sports community.

Sugarbush is also proud to have partnered with the Home Base Program. Part of the Red Sox Foundation, this organization provides clinical care and support to Iraq and Afghanistan service members, veterans and their families in New England who are affected by deployment, combat–related stress or traumatic brain injury. Sugarbush has hosted complimentary ski days for veterans and their families, which helped raise awareness of the program for Vermont veterans.

Timbers Restaurant has recently become a member of 1% For The Planet, a group of businesses that pledge to donate 1% of their revenue to environmental causes. Through this partnership Sugarbush has made a long-term commitment and we intend to choose organizations whose work improves the quality of life in the Mad River Valley, especially our local food systems. This year’s recipient of our 1% donation is the Vermont Land Trust's Bragg Farm project, which has made possible the permanent conservation of important agricultural land and the restoration of Bragg Farm as a working dairy. Together with the Winthrop H. Smith Family Foundation, a donation of $10,000 has been made toward VLT's fundraising goal. Preserving this iconic landscape that can be seen from Mt. Ellen is important to us here at Sugarbush and we hope that our support will encourage others to contribute toward the remaining $30,000 that is needed. And soon you will see artisanal butter and cheese on the Timbers menu, produced right here at Bragg Farm!

Our "Be Better Here" message at Sugarbush is our way of inspiring ourselves and others to lead meaningful lives committed to continual improvement day by day.

About Win Smith
President & Owner

So what would you expect a former Executive Vice President of Merrill Lynch to do when he retires? Lay low in the islands? Nope. He moves north and works seven days a week right here at Sugarbush. Check out what he's been thinking.

Learn More about Win Smith >

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