Win's Word

The Snow Returns

Monday, February 10, 2014

The Mad River Valley could not be more picturesque today after several recent snow storms. The mountain is skiing better than it has all winter, with 106 of 111 trails open.

We are positioned well moving into the President’s Week holiday. That being said, we have been facing some challenges that I want to begin to address with you here.

Two weekends ago, we lost a young skier in an on-snow accident at Mt. Ellen. This sport can bring so much joy to families, but in this instance, it brought inexplicable sorrow. We are so sorry for the loss.

This season we have been experiencing a number of lift issues. Numerous, unrelated issues have effected Heaven’s Gate, North Ridge, and most recently, Super Bravo, causing inconvenience to all our guests. Later this week, I’ll be sending a separate communication detailing exactly what is going on and how we are working to solve these issues.

Lastly, we just finished hosting the Porsche Winter Driving Experience here again for the second year. We have a strong partnership with Porsche, and are happy to  introduce their company and their customers to the beauty of the Mad River Valley. However, I understand that the closure of half of Straight Shot and part of the Mt. Ellen base lodge over the weekend did cause significant inconvenience to our skiers and riders. We did not anticipate the combination of the racing event, the Porsche event, and the ideal snow conditions bringing such a large crowd to Mt. Ellen. In retrospect, this was an error on our part, and I apologize. This will not happen again.

I was away this past weekend for a family event, but am glad to be back in the Valley, and am looking forward to putting my skis on and experiencing all this new snow.

About Win Smith
President & Owner

So what would you expect a former Executive Vice President of Merrill Lynch to do when he retires? Lay low in the islands? Nope. He moves north and works seven days a week right here at Sugarbush. Check out what he's been thinking.

Learn More about Win Smith >


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