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Win's Word

Thank you once again

Tuesday, April 20, 2010

Thank you once again for your great support of Sugarbush. While it was certainly a "different" winter in many ways, it turned out to be a very successful one for us.

Snow Making ChampsWith virtually no snow and warm temperatures in November, we were not able to open for skiing and riding until December 6th. And with little snow in March and April plus record warm temperatures, we closed for the season on Sunday, April 18th. It was a shorter season than normal, but we did have some great skiing and riding and our paid skier visits increased over last year.

I am particularly proud of our mountain team who worked diligently this winter to make good quality snow, to groom it well, and to keep the lifts running on schedule despite some challenging weather. We now have an experienced crew who has been with us for several seasons, and this continuity is allowing us to provide better service to you each year. But it is also your loyalty in returning season after season and bringing new friends to Sugarbush that is giving us the confidence to keep investing in the future and striving to get better each year.

Deconstruction videoAs you know, we have decided to proceed with Phase 2  of our Lincoln Peak Village Base Area Redevelopment. The dreaded forty-four temporary stairs will be recycled and a new, welcoming entrance to the mountain will greet you in November along with two new base lodges.

One lodge will house our Micro, Mini, and Sugar Bear programs and will also be used for other winter children's activities and for our summer camps. The second will contain space for our adult ski school, our rental and repair shop, tickets and season passes, locker space and public restrooms.

We will also be making some improvements to the beginner terrain adjacent to our new children's ski school building.

We have begun the demolition of the temporary structures next to the wooden stairs and Pizzagalli Construction will be beginning site work development within days. We will keep everyone posted on our progress with photos and videos on our website.

Spring SkiingI want to remind everyone that next winter's season passes are on sale at the same price as last spring. Even though the resort is seeing price increases in insurance, workers' compensation, electricity, propane, and property taxes, we have decided not to raise season pass prices again this spring. So until May 2nd, you can take advantage of last spring's low prices. After that I would envision that our prices would be at least 5% higher than last year's levels. We also will be offering our SugarDirect card in the fall. (We have not yet finalized the details of the SugarDirect, but if you are planning to ski at least ten days next year, a season pass would be the way to go.)

We plan to open Lincoln Peak Saturday, November 20th (if Mother Nature permits) and to close Lincoln Peak no earlier than Sunday April 17, 2011. Mt. Ellen only passholders can ski at Lincoln Peak from opening day until Mt. Ellen opens in December, and then ski at Mt. Ellen until Mt. Ellen closing day on Sunday, March 27, 2011.

GolfI hope that we will see many of you in the warmer months before the snow returns next fall. This year we are partnering with New England Tennis Holidays to provide tennis instruction throughout the summer. Our Robert Trent Jones Sr. golf course will be even better this year as our team continues improvements in many areas of the course. For instance, you will see a new approach to the 17th green and a new tee on 18. Our Bravo lift will reopen for summer activities  on Friday, June 25th and will run every day through Labor Day and then on weekends through Columbus Day.

WeddingsWe are hosting twenty-one wedding receptions at Sugarbush this year and working with twenty additional brides on their wedding plans. The Green Mountain Opera Festival will be here in the Mad River Valley again this June and we have donated the second floor of the Gate House for their rehearsals, many of which are open to the public. August, of course, is when the month-long Festival of the Arts  is held throughout the Valley. It kicks off with Taste of the Valley  which will once again be held at Sugarbush.

4th ParadeFinally, the annual Warren Fourth of July Parade theme is Life, Liberty, and the Pursuit of Healthiness. Sugarbush will enter a float, so come out and cheer us on.

Once again, thank you for all of your support and please do not hesitate to reach out with any comments or suggestions on how we can make your experience better in the years ahead. My direct email is wsmith@sugarbush.com.

With best regards,

Win

About Win Smith
President & Owner

So what would you expect a former Executive Vice President of Merrill Lynch to do when he retires? Lay low in the islands? Nope. He moves north and works seven days a week right here at Sugarbush. Check out what he's been thinking.

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