In The Media

Yes…it’s true. Everyone that works and lives up at Sugarbush believes that life truly is better here and there isn’t any reason to ski or ride at another resort. But don’t believe just us.  See what everyone’s saying about "the 'Bush".


  • "Sugarbush is authentic Vermont. First chair on a powder morning brings out the Mad River Valley locals, including the resort's owner Win Smith (since 2001) who skis more than 100 days a season. Sugarbush has wiped off its 'Mascara Mountain' moniker as dubbed by Vogue Magazine back in the 1960's. Today it's genuine Vermont."

National Geographic

  • Waitsfield was named one of the "Top 10 Emerging Ski Towns" by National Geographic and was the only town listed on the east coast. "Deep in the Green Mountains of northern Vermont sits the Mad River Valley, a woodsy skier's paradise that is establishing itself as the quietly humming soul of eastern skiing."

The Boston Globe

  • "Sugarbush has a confident boldness. The mountain is varied in texture, with natural fall lines, deep glades, and trails loaded with moguls. There was something for everyone in the family, but that's not what makes it special. One gets the impression of genuine simplicity and purpose."

Alister & Paine

  • "Win's hands on approach to running the resort shines in every detail that adorns the luxurious slopeside Clay Brook condominiums. The suites are luxurious and timeless, very Vermont chic - the decor doesn't sacrifice the rustic vibe that you love from Vermont, and yet it's not overwhelming...and it's as slopeside as you can get."

Edge Media Network

  • "I think I'm in love with Win Smith - whom I've never met. We have so much in common: an appreciation for Vermont vernacular architecture, and a love of skiing. I hear he puts in more than a hundred days per season at Sugarbush, the resort he rescued from the cookie-cutter clutches of the now-defunct American Skiing Company in 2001.

Outside Magazine

  • Waitsfield was ranked as one of the best towns by Outside Magazine. "People come to the Mad River Valley as much for what it lacks-traffic, noise, pretension-as for what it offers: the Green Mountains out the back door, the Class II-III Mad River, and the great local food that comes with living in a historic farm town."

Philadelphia Inquirer

  • "This brings me to Sugarbush, my top pick in Vermont ski resorts. 'The Bush' has the perfect mix of luxury and local. You can find plenty of perfectly groomed trails and high-end accommodations, restaurants, and services."

Pink Pangea

  • "'You can hang out and chat with women at a coffee shop, but when you're doing a sport together, the conversations are different.' It was this idea of a shared experience somewhat outside of the normal constraints of daily life that was the core reason they came back every Saturday, each season for years and years."

Alister & Paine

  • "For the slopeside diners, the weary skiers, the powder chasing snowboarders and the family friendly atmosphere head in Timbers, the casual fine dining on-mountain option at Sugarbush's Clay Brook and their signature restaurant. The rustic chic vibe is welcoming and very 'Vermont' and they serve one of the best burgers we've ever had."

Times Argus

  • Sugarbush won two awards in the Times Argus 2014 Best of the Best chosen by readers.

    Best Downhill Ski Area
    Sugarbush Resort

    Best Snowboard Area
    Sugarbush Resort

Transworld Snowboarding Magazine

  • Calling it "the jib mecca of Northern Vermont" Sugarbush Parks was ranked in the Top 5 East Coast Parks by the leading voice in snowboarding.


  • Sugarbush was voted "Favorite Ski Resort in New England" by boston.com readers. The runoff bracket featured voting over many days. Sugarbush Resort prevailed over 31 other ski resorts in New England.

Men's Journal

New York Magazine: Winter Travel

  • "The twin peaks of Sugarbush have emerged in recent years as the serious downhiller's New England mountain of choice."

New York Times

  • "Ski clinics for women have been around for years, but...in recent years resorts have been adding more and more women-only clinics that are aimed at serious skiers and taught by prize-winning experts."


  • Each year, OnTheSnow readers rate their experiences at various ski resorts throughout the USA and each resort is ranked according to these surveys. This year Sugarbush received two of five awarded in the Northeast: Best Terrain and Best Overall Resort. We are thrilled and honored to have received these two distinctions. And we thank all of you who participated in the OnTheSnow surveys.

Seven Days

  • Dining at altitude is really a shift in attitude when you arrive via snowcat at the mid-mountain Allyn's Lodge for a gourmet meal served in front of roaring stone hearth.

Seven Days

  • Each year Seven Days readers' pick their favorites in a large variety of categories. Thanks to everyone who voted!

    Best Ski/Ride Slope

    Sugarbush Resort

Ski Magazine

  • "Vermont skiing at its best." We think so. See what Ski Magazine readers have to say about our "laid-back corner of postcard-perfect Vermont."

The Boston Globe

  • New England Tennis Holidays at Sugarbush, coupled with the multitude of other activities offered throughout the resort and valley, finds its way onto this "10 great New England vacation ideas" list.

Town & Country Magazine September 2012

  • Sugarbush is not just for winter fun; it's also one of Vermont's premier wedding destinations. Sugarbush's President Win Smith married Lili Ruane at the resort in August 2011. Pick up a copy of Town & Country to read about the details of their ceremony and reception.

United States Environmental Protection Agency

  • Sugarbush Resort is pleased to announce that its ongoing efforts to be responsible stewards of the environment are proving successful: Earlier this summer, the Vermont Agency of Natural Resources removed Rice Brook from the state's list of "impaired waters" due to the resort's diligent clean-up work.

Vermont Sports

  • From Vermont Sports Sugarbush was presented with four Black Diamond of Excellence Awards

    Best Vermont Ski/Ride Area
    Sugarbush Resort

    Best Trail

    Best Après-Ski Bartender
    Shawn Fuschetto, Castlerock Pub

    Best Après-Ski Live Music
    Tie:Mad River Glen and Sugarbush

The Boston Globe

  • "Sugarbush is under-skied, under-visited and just unbelievably sweet, worth some vertical if it's been a while since you skied this Vermont stash."

Ski Vermont

  • "Sugarbush Resort supports a number of organizations and causes through charitable giving, volunteerism and partnership programs.

    Sugarbush's signature charitable program, Be Better Days, is a collaboration between Sugarbush and local non-profit organizations with events on Sundays in March. On each Be Better Day a portion of the proceeds derived from ticket sales is donated directly to that days partner organization. Organizations that have taken part in the past include Vermont Food Bank, The Kelly Brush Foundation and Burlington City Arts."

Past Mentions

  • Stories featuring Sugarbush since 2006 from some of the most reputable sources in the media, including The Wall Street Journal, The Today Show, The New York Times, Travel and Leisure, Outside Magazine and more.

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