Ski areas are in a unique position - vulnerable to climate change, yet with high visibility to demonstrate by example and communicate solutions to millions of visitors annually. Initiatives such as NSAA’s Keep Winter Cool initiative and Clif Bar’s Save our Snow winter road trip reflect the industry’s response to both this vulnerability and visibility.
Ski areas participating in the Climate Challenge acknowledge the opportunity to recognize and reduce their own contributions to climate change in a transparent, credible way. Challengers also will make tangible progress to reduce GHG emissions each year for the benefit of skiers and riders, ski areas, resort communities, and our planet.
Sugarbush joined the Climate Challenge for the 2011/2012 ski season and will be submitting our first report under the program in 2013.